Lloyd Sutton in an office

Lloyd Sutton

Senior UX Consultant

I craft inclusive digital experiences that connect user needs with business goals. With expertise spanning public and private sectors, I've driven innovation in design systems, streamlined complex services, and championed accessibility. Whether delivering user-centred prototypes or optimising e-commerce journeys, I bring clarity to complexity, ensuring every design makes a difference.

Experience

National Broadcaster

Senior UX Designer

My work with the UX&D team centers on optimizing content metadata through improvements to the tagging system, resulting in increased accuracy and efficiency.

Department for Education logo

Department for Education

Senior Interaction Designer & CoP Lead

Supporting IxD team members in the delivery of UCD throughout the apprenticeship services. Working closely with stakeholders and other leads to manage resources. Providing support and training on the GOV.UK prototyping kit along with other IxD tools to support the service. Supporting across delivery teams in the delivery of interaction design services.

Cambridge University Press logo

Cambridge University Press

Senior UX Designer

Working closely with Cambridge University Press to support on the development of their online reader app. Help identify and prioritise UX journeys and propose tactical solutions based on user needs.

Department for Education logo

Department for Education

Interaction Designer

Designed a payment simplification solution as part of the apprenticeship service. Creating designs in line with GDS and web standards and engaging with a multidisciplinary team to simplify complex requirements.

Department for Work and Pensions logo

Department for Work and Pensions

Senior design consultant

Detailed audit of the Universal Credit Design System against GOV.UK Design System and cross government interaction design patterns and standards. Proposed recommendations for improvement and reported findings in stakeholder presentation, workshop and final report.

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NHS Test and Trace logo

Test and Trace with NHS Digital

Senior Interaction Designer

Cross-cutting role to deliver over 100 page iterations at pace, impacting millions of users a day throughout the Covid-19 omicron outbreak. Translated complex business requirements and policy into digital journeys that met the needs of users, ensuring accessibility and inclusive design throughout. Created prototypes with code using the GOV.UK prototyping kit for usability testing. Ran ideation sessions and stakeholder engagement workshops.

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Journey Hospitality logo

Journey Hospitality

User Experience Designer

Leading the user experience design for onejourney, a new innovative all-in-one e-commerce booking platform for hotels.

  • Deliver a design systems; providing guidance and governance
  • Matching business objectives and third-party limitations with user needs to optimise user journeys
  • Use sound judgement, data, evidence and insight to arrive at accurate, expert and professional decisions and advice
  • Deliver interactive high-fidelity prototypes for both development and sales teams
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Skills

Design
Interaction Design, Prototyping, GOV.UK Prototyping Kit, Design Systems, User Journeys, Information Architecture, Wireframing
Research
Usability Testing, User Story Mapping, A/B testing & experiments, Data analysis
Languages
HTML/ CSS, Javascript, PHP
Tools
GOV.UK Prototype Kit, GIT, Figma, Axure, Sketch, Adobe Creative Suite
CRO & Analytics
VWO, Full Story, Google Tag Manager, Google Analytics, Adobe analytics
Courses
  • AI for Designers - Interaction design foundation
  • Designing Good Services masterclass - The school of good services
  • Web accessibility - Google Udacity
  • Introduction to Web Accessibility - edX W3Cx
  • Advanced Google Analytics - Google analytics academy
  • Advanced Tag Manager Fundamentals - Google analytics academy